2023 is around the corner. It’s time to snap up Fukubukuro, also known as Japanese New Year lucky bags! Did you know some of the Lucky bags from major Japanese retailers are already available for pre-order? Products in these lucky bags are worth 3 times or more than their original retail price. It’s no wonder that many people are rushing to buy those lucky bags every year… Lucky bags only comes once a year, so don’t miss out on this amazing opportunity!
We have listed some of the popular lucky bags that we found and will continue to update the list. Keep coming back to check the latest update!
Contents:
► What is Fukubukuro?
► Important Notes & Tips
► Recommended Must-buys
► Step-by-Step Shopping Tutorial
Fukubukuro/Lucky Bag
What is “Fukubukuro”:
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s and children’s clothing, food and snacks, stationery, electrical appliances and more!
- Each bag comes with a variety of products that are often more expensive if you were to buy them separately
- Lucky bags are popular as you’ll experience the excitement when you open that mystery bag of goodies
- Buying value-for-money goods makes people feel happy and believed to bring good luck
Important notes before buying a lucky bag:
- The content of the lucky bag will not be disclosed in advance (however some stores may disclose part of the items or let customers choose from product categories)
- You cannot choose the style and colour as it’s selected and shipped randomly – most of the times you’re only allowed to choose the size (clothing can come in free size)
- Lucky bags are usually sold in limited quantities in a first come first served basis, while stocks last
- Order cannot be cancelled after confirmed
- Lucky bags cannot be returned or exchanged even if the products don’t fit
💡 Buying a lucky bag is a matter of luck – choose carefully before placing an order to avoid getting items you don’t like!
💡 If you’re not sure where to start and what to buy, check out our recommendations below!
When is it available for purchase:
Online lucky bags are mostly pre-ordered. Usually, December is when lucky bags are available for pre-order, while some brands may start as early as the end of October. After your order is confirmed, it will be shipped around the end of the year or early to mid-January. If you’re looking for a branded lucky bag, make sure you check the pre-order time to avoid disappointment!
Recommended Must-Buys
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No.1：Amazon Japan
Amazon Japan is the most popular Japanese website among Buyandship members. You can pre-order lucky bags from different well-known brands including Kate Spade, Lily Brown, SNIDEL etc.
Product photos aren’t available for most lucky bags; it’s recommended to check the unboxing sharing from previous years. Amazon Japan offers Chinese and English language options for easy browsing.
💡Tips：Before shopping, please click “Deliver to” on the top left corner and enter zipcode of Buyandship’s Japan warehouse.
No.2：Rakuten Japan
Rakuten is another Japanese website that is favoured by Buyandship members. It sells a wide variety of lucky bags, from clothes, shoes, skincare to pet supplies. Some stores may disclose the contents of the lucky bags!
No.3：Magaseek
Magaseek is another choice for buying a lucky bag, with choices from as many as 320 brands! There are all kinds of lucky bags, you’ll definitely find the lucky bag you want!
No.4：MITSUKOSHI ISETAN
Mitsukoshi Isetan, a leading department store in Japan, also launched various 2023 New Year lucky bags from popular brands. You can get lucky bags of fashion, household, food, kimono art and more!
The website also has Chinese and English language options for easy browsing.
► GRL
- Stylish designs and affordable prices (1000-3000 Yen), popular among Japanese girls and models
- 2 lucky bags for sale this year
- The first lucky bag is priced at JPY7,999 (approximately RM256), and contains 12 products: 2 coats, 4 sweaters and 6 other popular products
- The second lucky bag is priced at JPY1,999 (approximately RM64), and contains 5 popular products, which may include dresses, tops, bottom, accessories, coats and shoes
- Pre-order is open now, shipping starts in late December 2022
- Japanese popular brand offers fashionable, on-trend shoes that are also comfortable and durable
- The lucky bag is priced at JPY9,900 (approximately RM327), choose any 2 pairs of shoes from the specified range. Includes boots, flats and even new arrivals!
- Available to purchase from 31st December to 3rd January 2023.
- Designs are towards retro and vintage styles
- The lucky bag is priced at JPY11,000 (approximately RM352) and contains 4 pieces of clothing
- Pre-order is open now, shipping starts on 2nd January, 2023
► SNIDEL
- A luxury fashion house based in Japan that caters to petite women
- The lucky bag is priced at JPY11,000 (approximately RM355) and contains 5 items including outerwear, dress, knit, knit vest and skirt
- Pre-order is open now, shipping starts on 1st January, 2023
- A Japanese luxury fashion house founded in 1994 by Kazumasa Terada, known primarily for its great selection of handbags
- The lucky bag is priced at JPY22,000 (approximately RM710) and contains 3 popular bags and accessories
- Pre-order is open now, shipping starts on 1st January, 2023
- A Japanese brand known for its cute, girly styles
- 2 lucky bags:
Casual Girly Bag: 5 clothing items (plush coat, short hooded sweater, fishtail dress, knitted coat, mini messenger bag), priced at ¥15,400;
Sweet Lady Bag: 5 clothing items (long coat, fishtail camisole dress, knitted top and lined top, messenger bag), priced at ¥15,400. - Pre-order is open now, shipping starts in early January 2023.
- The lucky bag is priced at JPY55,000 (approximately RM1762) and contains 7 items
- Pre-order is open now, shipping starts on 1st January, 2023
► Subciety
- Must-buy for hipsters, fashionistas out there as the lucky bag is filled with items from luxury streetwear brands
- The price is JPY22,000 (approximately RM709), with 5 luxury products including a reversible jacket, hoodie, short-sleeve T-shirt, pants and socks
- Pre-order is open now, shipping starts on 1st January, 2023
► Kappa
- Italian sportswear brand with collections of classic tracksuits and all! Don’t miss out if you love Kappa
- The price is JPY19,800 (approximately RM638), with 6 items including outerwear, tops, bottoms, accessories
- Pre-order is open now, shipping starts on 1st January, 2023
- No.1 on Rakuten’s Lucky Bag Ranking – a popular lucky bag to grab especially if you love The North Face
- The price is JPY16,660 (approximately RM638), with 3 items including lambswool coat, crossbody bag and socks
- Available for purchase now. Ships within 6 to 10 business days after placing an order
- A cheaper denim line from the moussy brand
- The lucky bag is priced at JPY11,000 (approximately RM352) and contains 8 items, including 1 outerwear, 1 outerwear, 4 tops, and 2 bottoms
- Pre-order is open now, shipping starts on 1st January, 2023
- A casual style brand loved by Japanese celebrities; stylish and perfect for both casual outings or work
- The lucky bag is priced at JPY11,000 (approximately RM352) and contains 4 items, including 1 coat, 1 shirt, 1 sweater and 1 long-sleeve top
- Pre-order is open now, shipping starts on 1st January, 2023
► X-girl
- A popular streetwear which also offers kidswear lucky bag! Simple yet stylish designs for your little one!
- The price is JPY11,000 (approximately RM352), and contains 5 products, including 1 down jacket, 1 pullover sweater, 1 long-sleeve top, 1 pleated denim skirt and 1 pair of trousers
- Pre-order is open now, shipping starts in late December, 2022
► Zooland
- Popular kidswear brand which offers different lucky bags for boys and girls
- The prices are between JPY3300 to JPY6600 (approximately RM105 to RM211)
- Pre-order is open now, shipping starts in late December, 2022
► Branshes
- Japan’s popular kidswear brand
- The lucky bag is priced at JPY5,500 (approximately RM177), contains 3 pieces of boys clothing that can be easily mixed and matched for different outfit styles
- Pre-order is open now, shipping starts on 1st January, 2023
- Japan’s kidswear brand known for its lively, cute designs
- The lucky bag is priced at JPY6,930 (approximately RM222), with 3 dinosaur and insect-themed tops and coats
- Pre-order is open now, shipping starts on 1st January, 2023
- Renowned for its durable and colourful cookware, LE CREUSET has launched 6 kinds of lucky bags, with prices ranging from JPY11,000 to JPY55,000 (approximately RM352 to RM1762)
- The lucky bag has a combination of different kitchen utensils such as ceramic tableware, clay pot, frying pan, kettle and more! Size of each utensil is listed clearly
- Pre-order is open now, shipping starts on 31st December, 2022
► ZWILLING
- ZWILLING is one of the most renowned and oldest kitchenware brands in the world. Lucky bag is priced at JPY16,500 (RM532)
- The lucky bag has 4 items including twin Large multi-purpose 28cm Portofino deep frying pan
- Pre-order is open now, shipping starts on 23rd December, 2022
- Disney has two lucky bags for sale this year, priced at JPY3500 (RM112) and JPY10,000 (RM320)
- The lucky bag includes plush dolls, cups, foldable reusable bags and other Disney merchandises. A Mickey/Minnie pink rabbit doll will also be included
- Pre-order is open now, shipping starts approximately from 27th December, 2022
- Popular lucky bag from Craftholic, known for their huggable plush cushions designed by Japanese designer, Ikuko Yamamoto
- The lucky bag is priced at JPY5,830 (approximately RM186), comes with 5 items including pillows, mini dolls, reusable bags, drawstring bags and more
- Available for purchase from 1st January to 31st January, 2023
- The lucky bag is priced at JPY14,410 (approximately RM461), including 1 bottle of Royal Night Repair Essence, 2 make-up products, 1 piece each of base makeup and skincare products in travel sizes
- Sale date is from 16th November at 8:00 pm to 21st December at 3:00 pm (JST)
- Estimated delivery date is from 2nd January to 7th January, 2023
- 3 types of lucky bags to choose from, each with different price points:
Worth JPY9,900 (RM319), the lucky bag comes with 3 items
Worth JPY14,300 (RM461), the lucky bag comes with 3 items
Worth JPY14,300 (RM461), the lucky bag comes with 4 items - Pre-order is open now, ends on 20th December at 3:00PM (JST)
- Estimated delivery date is from 2nd January to 7th January, 2023
► Lancôme
- 2 types of lucky bags to choose from, each with two price points:
Worth JPY7,040 (RM225), the lucky bag comes with 5 items
Worth JPY11,550 (RM370), the lucky bag comes with 5 items - Pre-order is open now, ends on 20th December at 3:00PM (JST)
- Estimated delivery date is from 2nd January to 7th January, 2023
- Guilt-free 0 calories agar coffee jelly full of fibre, perfect for those who’re on a diet!
- The price of the lucky bag is JPY1,880 (approximately RM60) with coupon, including 15 servings of agar coffee jelly
- Must-buy lucky bag if you love Blue Bottle. All comes with great value!
- 4 lucky bags available, each comes with different items! Each with different price points:
Worth JPY3740 (RM123), comes with Eco Cup abd instant coffee
Worth JPY3780 (RM124), comes with 2 bags of coffee beans
Worth JPY2700 (RM89), comes with a bag of granola and instant coffee
Worth JPY4950 (RM163), comes with a dripper, coffee filters, a bag of coffee beans - Shipping starts from 5th January, 2023
- The hottest specialty coffee shop in Ebisu, Tokyo. It’s one of the representing brands from Japan’s Third Wave Coffee
- There are two different lucky bags to choose from:
- One lucky bag contains 25 packs of drip bag coffee, reusable bags, coasters and online discount coupons. Shipping will start on 22nd December
- Another lucky bag contains 5 packs of coffee beans, reusable bags, coasters and online discount coupons. Shipping will start on 24th December
- The two lucky bags are both priced at JPY6480 (RM207)
- Must-buy lucky bag for all coffee lovers! High-quality coffee from all over the world is gathered and roasted carefully to bring a fragrant and delicious coffee
- Apply coupon to get half price off for a limited time only! Priced at JPY3590 (RM115), comes with 104 bags of coffee in 11 different flavors!
Step-by-Step Shopping Tutorial
Not sure how to buy lucky bags on the 2 major Japanese online shopping platforms? We’ve got you covered. Follow our step-by-step guide below to shop hassle-free!
-Rakuten Japan Tutorial-
Step 1：Go to Buyandship website to log in or register as a member.
Step 2：Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3：Go to Rakuten Fashion to pick your favourite lucky bag, add it into your cart.
Step 4：Go to your shopping cart, select “茨城県” as the shipping location from the upper right corner. Check and make sure correct items are added into cart, and proceed.
Step 5：Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below.
Learn more: Step-by-Step Guide on Rakuten and How to Register As Member
Step 6：Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information of Buyandship’s Japanese warehouse.
In the name session, please enter your name and Buyandship membership number (e.g. MYXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7：You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8：Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9：Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10：In addition, you will receive a shipping notification email in a few days. Don’t forget to declare the shipment on Buyandship to receive your package as soon as possible!
-Amazon Japan Tutorial-
Step 1：Go to Buyandship website to log in or register as a member.
Step 2：Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3：Visit Amazon Japan, click “Deliver to” on top left corner and fill in zipcode of Buyandship’s Japan warehouse.
Pick your favourite lucky bag and add it into cart.
Step 4：Sign in or create an account on Amazon Japan.
Step 5： Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information of Buyandship’s Japanese warehouse.
Don’t forget to include your Buyandship member ID (e.g. MYXXXXXX) AND your name.
Step 6：After entering the payment page, click “Add a credit or debit card” and fill in your credit card information to pay.
Step 7：Confirm the order information, and then click “Place your order” to submit the order.
Remember to declare your shipments once you’ve received the shipping confirmation email!
