Japan’s Golden Week starts on Monday, April 29 this year. For the Japanese, it’s the longest holiday of the year that many would celebrate by going on vacations, and it’s also the best time for shopping in Japan! If you’re hungry for deals, Golden Week sale presents a promising opportunity to snatch up savings on a variety of products from Japanese brands and online retailers!
Table of Contents:
→ I. What is Golden Week in Japan?
→ II. When Does Golden Week Starts?
→ III. Buy&Ship Exclusive Japan Shipping Promotions
→ IV. Must-Buy Items During Golden Week Japan
→ V. Top Japanese Online Store Picks
→ VI. Terms & Conditions
I. What is Golden Week in Japan?
Golden Week, or GW in short, is the week when four national holidays are taking place within the same week from the end of April to the beginning of May every year. It’s considered as a vacation time for the Japanese as it’s the longest holiday of the year in Japan!
Be expected to see huge discounts and sale events across various Japan online stores during the Golden Week including big e-commerce sites like Amazon and Rakuten JP!
II. When Does Golden Week Starts?
Golden Week will officially starts from 29 April to 5 May this year in 2024, but there’s no more waiting since many of the Japanese online stores and retailers are already offering GW Sale right now! Shop ahead of the Golden Week now and get your orders for quicker as shipping is likely to be postponed during the long holiday!
III. Buy&Ship Exclusive Japan Shipping Promotions
| Golden Week Exclusive Offer Details | Promotion Details | |
|---|---|---|
| Enrollment Period | 2025/04/24 – 2025/05/06 | |
| Offer | Enroll to receive an exclusive RM2 no-threshold shipping code for Japan warehouse, valid until May 31, 2025. *Limited to the first 50 successfully registered Malaysia users. | |
| How to Claim Offer | Users must submit Your Buy&Ship Member ID ( 8 digits start with “MY”) for validation via this web form.The shipping code will be sent to your “Promo code”page within 2-3 business days following the completion of the enrollment period. ^Please login to use coupon | |
| Terms and Conditions | For more details, please refer to terms and conditions. | |
IV. Must-Buy Items During Golden Week Japan
Graniph Awesome Voice T shirt
Graniph discount zone offers trendy clothing at up to 80% off! This stylish yet comfortable tee is highly versatile and easy to pair with any outfit—jeans or shorts, it all looks good.
Not available in Malaysia
Japan Price: RM75 (JPY2,490)
CONVERSE CANVAS ALL STAR COLORS HI
Classic canvas sneakers from Converse, with a comfortable insole and durable rubber sole. Stylish and comfy, these everyday sneakers are a must-have basic for any wardrobe. Includes a JPY500 discount coupon in-store!
Malaysia Price: RM299
Japan Price: RM117 (JPY3,850)
Michael Kors CARSON NS Small Crossbody Bag
MK crossbody bags now up to 75% off! This compact and stylish piece is perfect for various occasions and goes well with formal or casual outfits. Also, Samantha Thavasa handbags start as low as 30% off!
Not available in Malaysia
Japan Price: RM487 (JPY16,000) *Use Coupon
Disney JP
Frozen, Zootopia, and Urupocha spring merchandise restocked! Get adorable accessories, toys, and stationery featuring popular characters like ShellieMay and Duffy at up to 50% off.
Japan Price: From RM6 (JPY205)
2025 marimekko × BLUE BOTTLE COFFEE
This special edition set celebrates Unikko’s 60th anniversary with limited collaboration goods. The bold floral prints on tumblers, mugs, and tote bags are a must-have!
Not available in Malaysia
Japan Price: RM148 (JPY4,860)
V. Top Japanese Online Store Picks
1. General Shopping Sites
Rakuten Fashion
Brands like Beams, Freak’s Store, and GAP with up to JPY2000 off coupons!
MAGASEEK
Select Time Sale brands like NB, PUMA, and FILA. Discounts as low as 87% off!
Pal Closet
Popular lifestyle and fashion goods including pouches, bags, earphones, and home decor from just 90% off!
OIOI Marui Dept Store
Japan’s major chain store with deals on Nike, New Balance, and local goods, starting from 40% off!
RUNWAY channel
Discounts up to 70% on brands like Jouetie, Dazzlin, EMODA, and Ungrid!
AEON JP
Japan’s biggest general merchandise store with lifestyle deals and beginner home essentials!
2. Fashion & Streetwear
GU JP
Affordable casual wear from just ¥390! Includes Movie T-shirts collection.
Aigle JP
French brand known for functional outerwear and boots, up to 70% off.
Daytona Park
Streetwear fashion hub with over 3500+ styles and exclusive member coupons. Up to 70% off!
Kiu
Japan’s popular rainwear and outdoor fashion brand. Umbrellas, raincoats, bags with up to 50% off!
WEGO
Spring sale! Graphic T-shirts and loose jeans with deep discounts.
GRL
Women’s online platform with lace tops, tulle skirts, and V-neck dresses from ¥990!
3. Home Goods
Afternoon Tea LIVING
European-inspired home goods and kitchenware from 30% off.
Skater
Character-themed tableware from brands like Disney, Dragon Ball, and Pretty Cure, starting at ¥499.
DAISO JP
Huge selection of Disney and Sanrio collabs, and fun toys and games starting from ¥100!
4. Lifestyle & Gifts
Line Friends JP
Discover Japan’s online boutique for up to 50% off BT21 merchandise, including apparel and home goods.
LOFT
Lifestyle gift store with organizers, notebooks, skincare and more. Discounts up to JPY330 off!
Accommode
Explore cute fashion pieces and Disney collaborations with clearance discounts starting at 60%!
5. Beauty & Skincare
@cosme SHOPPING
Japan’s largest beauty platform! Brands like Dior, Shu Uemura, and Takami with new arrivals, plus exclusive Refa gift sets!
Cosme Kitchen
Curated clean beauty site with skincare, oils, and bath goods. Outlet sales with up to 50% off for members!
HANKYU BEAUTY ONLINE
Premium Japanese beauty site with luxury brands like Dior, CHANEL, and Shiseido.
VI. Terms & Conditions
- The promo code must be used on or before 31 May 2025.
- To redeem the discount, the correct code must be entered when you consolidate parcels. The code cannot be applied retroactively to orders.
- The promo code is only applicable to Buy&Ship Malaysia users consolidating shipments from the Japan, each user can use the promo code once during the promotion period.
- The promo code is applicable to orders made on the Buy&Ship mobile app and website.
- Only one promo code can be used per order; the promo code is limited in quantity and available on a first-come, first-served basis.
- The promo code does not apply to payment for proxy orders and express checkout orders and is non-transferable to other member accounts and cannot be exchanged for cash or Buy&Ship Credits.
- By using any of the promo code, users acknowledge and agree to abide by the terms and conditions of this promotion.
- In case of any dispute, Buy&Ship reserves the right to make the final decision. Buy&Ship also reserves the right to amend the content, terms, and conditions of this promotion without prior notice.