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Rakuten Fashion Shopping Guide: How to Find Flash Sales and Get Coupons

20th June 2024
Rakuten Fashion Shopping Guide: How to Find Flash Sales and Get Coupons

Rakuten Fashion is a fashion shopping platform under Japan’s Rakuten Group, featuring over 100 renowned domestic and international brands. It offers a diverse range of fashion items, including clothing, footwear, accessories, and bags. During seasonal changes or special holidays, Rakuten Fashion hosts various promotional events and discounts, allowing consumers to purchase their favorite items at better prices.

Table of Contents
How to Check Discounts?
How to See New Official Store Launches?
How to Get Coupons?
Rakuten Japan Discount Zone Recommendations
Tutorial: How to Shop Rakuten Japan and Ship to Malaysia

How to Check Discounts?

How to Check Discounts?

Upon entering the Rakuten Fashion homepage, you’ll see a series of promotional banners from different brands, along with seasonal fashion collections, making it easier to find your desired items.

How to Check Discounts?

Midway down the homepage, on the right side, check out the “Shop News” section, where you’ll find updates on popular items restocked, brand collaborations, new arrivals, and limited-time sales.

How to See New Official Store Launches?

How to See New Official Store Launches?

Towards the bottom of the homepage, on the left side, looking for “NEW SHOP OPEN” section, showcasing the latest brand stores to join Rakuten Fashion.

How to Get Coupons?

How to Get Coupons?
How to Get Coupons?

Click on the promotional banner at the top of the Rakuten Fashion homepage to access the page where you can get event coupons.

Rakuten Japan Discount Zone Recommendations

Women's Discounted Items

Women’s Discounted Items

Rakuten Fashion’s latest promotional events include: Earth music&ecology, FREAK’S STORE, Coen, and URBAN RESEARCH offering up to 76% off on the latest Japanese summer women’s fashion, from elegant dresses to stylish accessories.

Japan Price:From RM32JPY1,100

Men's Discounted Items

Men’s Discounted Items

Craft Standard Boutique, FREAK’S STORE, FREDY & GLOSTER, Nylaus, and other men’s fashion items are up to 55% off, featuring classic shirts to trendy casual pants.

Japan Price:From RM41JPY1,390

Children's Discounted Items

Children’s Discounted Items

Green Parks, BEBE ONLINE STORE, F.O.Online Store, Arnold Palmer, BRANSHES, and more children’s fashion items are up to 70% off, including adorable clothing, comfortable shoes, and stylish accessories for various occasions.

Japan Price:From RM26JPY902

Popular Discounted Shoes

Popular Discounted Shoes

Teva, PUMA, THE NORTH FACE, New Balance, Reebok, AIGLE, and other popular footwear brands are up to 50% off, offering a wide range of styles suitable for outdoor activities and everyday wear.

Japan Price:From RM73JPY2,475

💡 Note: Product prices, quantities etc. may change due to sales. All subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.


Tutorial: How to Shop Rakuten Japan and Ship to Malaysia

Step 1

Go to Buyandship website to log in or register as a member.

Rakuten Japan Shopping Tutorial 1

Rakuten Japan Shopping Tutorial 2

Step 2

Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.


Step 3

Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.

Rakuten Japan Shopping Tutorial 3: browse on Rakuten shops and add favourite items into cart

Rakuten Japan Shopping Tutorial  4: select Ibaraki Prefecture as shipping region

Step 4

Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.

Check and make sure correct items are added into cart, and proceed.


Step 5

Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.

Learn more: Step-by-Step Guide on Rakuten and How to Register As Member

Rakuten Japan Shopping Tutorial 5: sign in or register as a member on Rakuten

Rakuten Japan Shopping Tutorial 6: fill in Buyandship's Japan warehouse as your shipping address

Step 6

Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information of Buyandship’s Japan warehouse.

In the name session, please enter your name and Buyandship membership number (e.g. MYXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.


Step 7

You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.

It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!

Set your password if you proceed with registration.

Rakuten Japan Shopping Tutorial 7: choose whether you register as Rakuten member

Rakuten Japan Shopping Tutorial 8: proceed to payment page

Step 8

Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.


Step 9

Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.

Rakuten Japan Shopping Tutorial 9: confirm your order information

Rakuten Japan Shopping Tutorial 10: once you've received a shipping confirmation email from Rakuten, declare your shipments on Buyandship

Step 10

Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buyandship to receive your package as soon as possible!

💡 Members can purchase Buyandship Plus during the parcel declaration process. The fee will be 3% of the declared value of your parcel, which will be collected together with the delivery fee (minimum of S$5 will be charged).


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